Decision Deferral
The Deferred Doctor
Skipping the annual checkup. Every year, for a decade.
What does late detection cost compared to early?
Your Guess
$5,000
$5,000$250,000
Decision Deferral
The Deferred Doctor
One checkup skipped, every year, for 10 years
“The cost wasn't the appointment. It was the assumption that no news was good news.”
One checkup this year, not none. Catching it early.